Real Estate Arena is the Northern Germany’s new tradeshow for real estate, project and urban development. Deutsche Messe AG and Real Estate Events GmbH are collaborating to launch Real Estate Arena at the Hannover Exhibition Center. Northern Germany’s stable construction industry and record investments of more than 60 billion euros in the real estate sector form a solid base for the event, which will serve as the region’s leading business platform for real estate, project and urban development.
Real Estate Arena brings together stakeholders from real estate as well as politics, economic development, and the digital economy. The innovative new format will appeal particularly to small and medium-sized market participants, which will be able to present their topics at the tradeshow and the accompanying congress in Hall 19.
Together with experts from the real estate industry, Deutsche Messe and Real Estate Events developed Real Estate Arena to focus on the topics of digitalization, urban development, sustainability, logistics/mobility, housing projects, retail, tourism/hotel, skilled workers, and municipal economic development.
Real Estate Arena’s audience includes investors, bank executives, asset and property managers, project developers, estate agents, lawyers and notaries, trade and logistics managers, commercial space providers, PropTech companies, and startups as well as mobility experts and professionals from universities, metropolitan regions, and economic development agencies.
Real Estate Arena emphasizes the thematic bridge between conference and exhibition more so than similar real estate events, with exhibitors organized in the hall according to topic and congress stage in the middle. The stage, including audience seats, moves to respective topics in the hall. Two evening events round out the program.